Free field guide / 10 checks

Find the gaps before
you buy another tool.

A practical website and measurement audit checklist. Use it with your team, or bring it to a strategy call.

Free. Ungated. No email required.
01

Offer clarity

Can a first-time visitor explain who you help, what you do, and the next step within one screen?

02

Conversion path

Does every primary call to action reach one working booking or inquiry flow?

03

Mobile usability

Can you read, navigate, and complete the form on a small screen without zooming or horizontal scrolling?

04

Search access

Do priority pages return 200, allow indexing, and use crawlable links and a matching sitemap?

05

Page identity

Does each important page have a distinct title, description, H1, and canonical URL?

06

Performance

Check mobile LCP and CLS in PageSpeed Insights. Separate lab results from real-user field data.

07

Measurement ownership

Can the business access and control its analytics, tag manager, Search Console, domain, and hosting accounts?

08

Event quality

Do inquiry events fire on accepted submissions, and do the reports answer a real business question?

09

Consent and data

Do optional tags wait for permission, and do forms and event payloads avoid sensitive information?

10

Operating handoff

Is there a named owner for content, updates, security, backups, and the next measurement review?

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