Offer clarity
Can a first-time visitor explain who you help, what you do, and the next step within one screen?
Free field guide / 10 checks
A practical website and measurement audit checklist. Use it with your team, or bring it to a strategy call.
Can a first-time visitor explain who you help, what you do, and the next step within one screen?
Does every primary call to action reach one working booking or inquiry flow?
Can you read, navigate, and complete the form on a small screen without zooming or horizontal scrolling?
Do priority pages return 200, allow indexing, and use crawlable links and a matching sitemap?
Does each important page have a distinct title, description, H1, and canonical URL?
Check mobile LCP and CLS in PageSpeed Insights. Separate lab results from real-user field data.
Can the business access and control its analytics, tag manager, Search Console, domain, and hosting accounts?
Do inquiry events fire on accepted submissions, and do the reports answer a real business question?
Do optional tags wait for permission, and do forms and event payloads avoid sensitive information?
Is there a named owner for content, updates, security, backups, and the next measurement review?
Clarity starts with a conversation
No pitch deck. Just the problem you want to solve.