Research
Understand customer needs, competing offers, positioning, and gaps in the market.
Independent expertise. Enterprise perspective.
Know your market.
Understand your audience.
Make better marketing decisions.
Understand your competitors, research your market, and connect those insights with your marketing data to decide who to reach, what to say, and where to invest.
Clear architecture, thoughtful implementation, and measurement built around your business goals.
One senior partner. Clear scope. Client-owned code and data.
01
Your website
A clear offer.
A useful next step.
02
Your signal
MEASURE + LEARNConsentOwnershipDocumented decisions
Good design gets attention.
Good architecture makes it useful.
Good architecture makes it useful.
Baltimore, MD Working with teams remotelyAudience / Channels / Measurement / Decisions
The gap is rarely another tool.
Your marketing should get smarter with every cycle.
People discover you through search, ads, referrals, and other channels. The useful question is what happens next: which audiences engage, which inquiries are qualified, and what those outcomes cost.
CGG Analytics connects market research and competitor analysis with a repeatable cycle: research, discover, measure, understand, test, and learn. Each cycle gives you a better basis for the next content, website, or spending decision.
A cycle of better decisions
From being found
to knowing what works.
Search engine optimization (SEO) helps people discover your website through unpaid search results. Measurement connects that discovery with what people do next.
Discover
Reach people through useful content, search, campaigns, and referrals.
Measure
Capture meaningful actions and connect costs where reliable data is available.
Understand
Compare audiences, channels, lead quality, and the limits of the data.
Test
Prioritize one change, message, or bounded spending experiment.
Learn
Review the outcome and feed the evidence into the next cycle.
Illustrative method, not a forecast. Recommendations depend on your data quality, goals, and available budget.
Three ways to work together
Start where the
business needs you.
A focused engagement before a bigger commitment. Each scope ends with working deliverables and a clear handoff.
Launch
A service business or organization ready for a website that explains the offer and makes the next step clear.
$4,000–$8,000
Provisional budget, owner confirmation pending
- Positioning and page architecture
- Up to 6 core pages, responsive design
- Technical SEO and conversion tracking
- Code handoff and owner walkthrough
Planning range: 3–5 weeks
Explore the scopeAudience Growth
A business that needs to understand its market, competitors, audience, and marketing results before deciding where to invest.
$2,000–$4,000
Provisional budget, owner confirmation pending
- Market and competitor landscape review
- Audience, messaging, and channel analysis
- Marketing data and measurement review
- Prioritized tests and spending decisions
Planning range: 2–3 weeks
Explore the scopeGrowth Stack
A team whose website, CRM, and customer data systems need a coherent architecture and a senior technical partner.
From $3,000 / month
Provisional budget, owner confirmation pending
- System and data-flow architecture
- CRM/CDP integration planning
- Consent and identity design
- Prioritized advisory and delivery backlog
Initial roadmap: 2–4 weeks
Explore the scopeBudget ranges are provisional. Final scope and fees are agreed in a written proposal. Paid tools and hosting are separate.
Selected work
Small businesses.
Specific problems.
Music & live eventsOne Mann Band
↗Help an independent musician present the work and give event planners a direct route to an inquiry.
Read the project notes ↗
Professional servicesNstein Taxes
↗Replace scattered tax-service messaging and fragment-based resources with clear services and crawlable guidance.
Read the project notes ↗A good fit matters
For owners who want
the whole picture.
You should understand the decisions behind the work, not just approve the final screen.
This works well when
- You have a real service, audience, or mission to explain.
- You want a direct relationship with the person doing the work.
- You can give timely feedback and access to the right accounts.
- You value clarity, maintainability, and useful measurement.
A different partner may suit you if
You need a lowest-price template, guaranteed rankings, or a full-time agency production team. This practice is built for focused senior attention.
The working method
Good work starts
with good decisions.
Four stages. Concrete outputs.
A shared understanding at every step.
Discovery
Define the business outcome.A focused brief, audience priorities, and a shared definition of success.
Architecture
Make the important decisions early.A page map, system boundaries, event plan, and agreed scope.
Build
Turn the plan into a working system.Responsive implementation, tested integrations, and a reviewable delivery.
Measure
Leave with evidence and ownership.A baseline, account handoff, and a prioritized next-step plan.
Bring the problem. We will define the next step.Tell me about your project ↗
CGG ANALYTICS / BALTIMORE
From the first inquiry to handoff
Clear architecture.
Practical delivery.
CGG Analytics connects websites, audience insights, and marketing measurement around a clear business goal. Each engagement starts with a defined scope and ends with usable deliverables, documented decisions, and ownership of the systems that matter.
About CGG Analytics ↗Capabilities, applied with purpose
The right depth.
The right-sized stack.
Enterprise tools are useful when the problem calls for them. Simpler systems are useful when they do not.
Market & competitor research
Public offer analysis, audience needs, positioning, channel opportunities
Measurement
GA4, GTM, event design, validation
Adobe ecosystem
AEP, RTCDP, AJO, CJA, Tags, Web SDK
Data foundations
XDM schemas, identity, Snowflake, Databricks
Connected systems
CRM and CDP integration architecture
Governance
Consent signals, data boundaries, ownership
Before we talk
A few useful answers.
How much should I budget?
The ranges shown are provisional planning estimates, pending final owner approval. A written proposal sets the actual fee, deliverables, and payment schedule. Hosting, paid tools, and third-party subscriptions are scoped separately.
How long does a project take?
A focused site is planned around 3–5 weeks; a marketing analytics engagement around 2–3 weeks. These are planning ranges. Content readiness, approvals, integrations, and access determine the agreed schedule.
Who owns the code and data?
The proposed model is client-owned code, domains, analytics accounts, and data, with access and handoff documented in the engagement agreement. Third-party tools retain their own license terms.
Is ongoing support available?
Yes, support can be scoped separately for updates, measurement reviews, and architecture decisions. A retainer defines capacity, response expectations, and the work included.
Which tools do you use?
The stack follows the problem: Vue and Netlify for a focused site, GA4 and GTM for measurement, and Adobe Experience Platform, Tags, Web SDK, CRM, or CDP integrations when the requirements justify them.
How do I get started?
Use the project inquiry form to share your contact details and the kind of help you need. CGG Analytics will follow up by email to understand your goals and assess whether a focused engagement is a good fit.
A useful place to start
Is your website doing its job?
Ten checks for your offer, search presence, measurement, and inquiry flow.
Clarity starts with a conversation
Let’s make your next
digital decision a good one.
Tell me about your project No pitch deck. Just the problem you want to solve.