Independent expertise. Enterprise perspective.
Enterprise-grade web, SEO, and measurement for small businesses and community organizations.
Built with Scott Gresack, a senior martech architect who leads enterprise Adobe Experience Platform programs.
One senior partner. Clear scope. Client-owned code and data.
A clear offer.
A useful next step.
The gap is rarely another tool.
Too often, they were built separately. The offer gets buried. The contact path gets complicated. The reports count activity instead of answering questions.
I connect the pieces, so your next investment starts with a clear problem and ends with something you can use.
Three ways to work together
A focused engagement before a bigger commitment. Each scope ends with working deliverables and a clear handoff.
A service business or organization ready for a website that explains the offer and makes the next step clear.
$4,000–$8,000
Provisional budget, owner confirmation pending
Planning range: 3–5 weeks
Explore the scopeAn established site with unclear search performance, unreliable analytics, or leads that are hard to attribute.
$2,000–$4,000
Provisional budget, owner confirmation pending
Planning range: 2–3 weeks
Explore the scopeA team whose website, CRM, and customer data systems need a coherent architecture and a senior technical partner.
From $3,000 / month
Provisional budget, owner confirmation pending
Initial roadmap: 2–4 weeks
Explore the scopeBudget ranges are provisional. Final scope and fees are agreed in a written proposal. Paid tools and hosting are separate.
Selected work
Music & live eventsHelp an independent musician present the work and give event planners a direct route to an inquiry.
Read the project notes ↗
Professional servicesReplace scattered tax-service messaging and fragment-based resources with clear services and crawlable guidance.
Read the project notes ↗A good fit matters
You should understand the decisions behind the work, not just approve the final screen.
You need a lowest-price template, guaranteed rankings, or a full-time agency production team. This practice is built for focused senior attention.
The working method
Four stages. Concrete outputs.
A shared understanding at every step.
A focused brief, audience priorities, and a shared definition of success.
A page map, system boundaries, event plan, and agreed scope.
Responsive implementation, tested integrations, and a reviewable delivery.
A baseline, account handoff, and a prioritized next-step plan.
Your partner, from first call to handoff
I’m Scott Gresack, a Senior MarTech Architect and AEP Solutions Engineer at an Infosys-owned digital consultancy. My enterprise work spans customer data, identity, consent, and measurement across the Adobe ecosystem. My independent practice brings that rigor to smaller teams, with direct access to the person planning and building the work.
Professional roles and tooling experience supplied by the owner. Engagements are independent; no employer or client endorsement is implied.
More about Scott ↗Capabilities, applied with purpose
Enterprise tools are useful when the problem calls for them. Simpler systems are useful when they do not.
Technical SEO, structured data, Core Web Vitals
GA4, GTM, event design, validation
AEP, RTCDP, AJO, CJA, Tags, Web SDK
XDM schemas, identity, Snowflake, Databricks
CRM and CDP integration architecture
Consent signals, data boundaries, ownership
Before we talk
The ranges shown are provisional planning estimates, pending final owner approval. A written proposal sets the actual fee, deliverables, and payment schedule. Hosting, paid tools, and third-party subscriptions are scoped separately.
A focused site is planned around 3–5 weeks; an SEO and measurement engagement around 2–3 weeks. These are planning ranges. Content readiness, approvals, integrations, and access determine the agreed schedule.
The proposed model is client-owned code, domains, analytics accounts, and data, with access and handoff documented in the engagement agreement. Third-party tools retain their own license terms.
Yes, support can be scoped separately for updates, measurement reviews, and architecture decisions. A retainer defines capacity, response expectations, and the work included.
The stack follows the problem: Vue and Netlify for a focused site, GA4 and GTM for measurement, and Adobe Experience Platform, Tags, Web SDK, CRM, or CDP integrations when the requirements justify them.
We spend 20 minutes on your current site or stack, the business outcome you need, and what is getting in the way. If there is a fit, the next step is a scoped proposal. No preparation deck is required.
A useful place to start
Ten checks for your offer, search presence, measurement, and inquiry flow.
Clarity starts with a conversation
No pitch deck. Just the problem you want to solve.